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Dem Franchize Boyz have a way of turning commentary on their lives into massive mainstream trends. For example, just note the vast impact their successful first single White Tees, which spawned the current street trend of sporting a simple white tee. White Tees, a crunked-up tribute to the fashion Dem Franchize Boyz rocked on the streets of Atlanta, shot into the Top 25 on the Billboard Hip-Hop and R&B charts with over 1,000 spins a week, becoming an urban anthem for the summer of 2004.

Jermaine Dupri, President of Urban Music at Virgin Records saw great potential in the group and offered them a deal, subsequently landing Dem Franchize Boyz on this summers multi-artist compilation Jermaine Dupri presents Young, Fly, And Flashy. JD, Da Brat, and Bow Wow remixed Dem Franchize Boyz “I Think They Like Me”, and propelled Dem Franchize Boyz to their second consecutive summer club anthem. Hot off the success of I Think They Like Me (Remix), Dem Franchize Boyz are all set to release their second album. Parlae, who produced two tracks on the groups debut album, is confident that Dem Franchize Boyz skills far exceed that of an urban fashion trend. Were whats happening, he says. I want people to see we can stand up with anyone.

The last album was strictly us, Buddie explains, strictly for ourselves. Their new album, though, will reflect the global trend theyve kicked off. On this album were touching each market, working with Usher, TI and other major cats. Fans will get to hear us collaborate with other great artists to show what level our skills are at.