will.i.am and Taboo Drop the Anthem « EAST LA » Celebrating Chicano Culture

A Sonic Salute: will.i.am and Taboo Release « East LA« 

Founding members of the Black Eyed Peas, will.i.am and Taboo, have released a vibrant and potent track, « East LA, » a high-energy anthem celebrating the rich culture and history of East Los Angeles. The song is an immediate cultural touchstone, blending Hip-Hop energy with deep-rooted Chicano pride.

« East LA » is a masterclass in sonic storytelling:

Taboo (who is of Mexican and Shoshone heritage) takes the lead, defining himself as a « Blackxicano » and dedicating the track to la raza (the community). The lyrics are drenched in local flavor, shouting out the Boyle Heights neighborhood, iconic streets like Whittier Blvd. and Cesar Chavez, and the spirit of the varrio.

The song is packed with insider language and cultural nods, from shouting « Orale » and « Que onda’s way » to referencing pan dulce and raspadas, making it a genuine, heartfelt salute to the people who make East LA unique.

Beyond the party vibes and driving bass, the track carries an important message of cultural solidarity. will.i.am provides a powerful spoken outro, condemning the inhumane treatment of immigrants and expressing deep solidarity with the Latino community, reminding listeners that Black ancestors share similar struggles.

The production is infectious—a high-energy beat perfect for cruising down the freeway—and the collaborative spirit of the track shows why these artists remain global forces in music.

Hear the Anthem that is Uniting L.A.!

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The cultural resonance and widespread appeal of a track like « East LA » confirm the enduring power of artists like Black Eyed Peas, will.i.am and Taboo.

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