Frero Music Ent. (FME)
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GIMS – Le prix à payer, 11 millions de vues

In his last music video, Maître Gims seems to be willing to tell us what is the cost of mastering an art as he does. But what is the meaning of his new art piece? What’s the point?

While it does seem that the artist is finally back, after a little break (that he rightly deserved, his fans would say), he is offering us kind of a teaser to prepare the release of his last album.
In that production, the rapper gets to tell what’s behind success and fame. If some fans seemed to have taken the metaphor a bit too seriously as some Twitter feeds emphasize, Gims does make a point showing the main issues music industry suffers from.

Lucky us, devil is in the details, all the buzz surrounding the music video is fun enough to pay attention to it, and the artist couldn’t be more satisfied of his teaser.
The former member of Sexion d’Assaut takes the opportunity in those lyrics of his, opening that new album yet to be released, to give actual facts that sound kind of true.
Selling oneself soul for fame and fortune being way too hard to resist is, for instance, one of those. Losing sense of family values, that the rap master clearly considers as important, is another.
With more than 11 millions of views on Youtube, it doesn’t seem to cool down anytime soon.


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